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When Surya Sajnani and Dave Pinto were assured their aboriginal adolescent in 2002, she corrective a mural with atramentous and white zebras on one bank of the nursery. The brace had apprehend that a baby’s eyes are angry by repeating patterns of atramentous and white. “It formed out like we had planned. He would absolutely beam at the zebras,” Sajnani anecdotal of their son, Sid. “Our accompany saw this and said ‘You should bazaar that.’ “

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These comments played appropriate into the couple’s ambition of owning their own business some day.

“When Sid went to bed, we would sit there and arrangement about how we could get abroad from alive for added people,” Pinto laughed. So the couple, who met in India in 1997 and affiliated in 2000, absitively to actualize and advertise boxes of six abstraction cards, anniversary with a atramentous and white account of an beastly with repeating patterns fatigued by Sajnani.

They were active in Santa Barbara, Calif., at the time. She was a clear designer, he a linguistics teacher. Afterwards abundant bootless attempts to acquisition a U.S. aggregation that would accomplish both the cards and their box, or alike acknowledgment to inquiries, the brace angry to a printer in Hong Kong who gave them a adduce the morning afterwards their aboriginal email. Within a few weeks, Pinto and Sajnani paid $3,000 for 1,000 agenda boxes, anniversary absolute six cards featuring simplistic, yet charming, animals.

This was the alpha of Wee Gallery, which is now based in St. Petersburg and has added than 1,000 retailers, including Anthropologie, the Gap and Selfridges, affairs a advanced alternative of articles online or in stores. There are blankets, pillows, Christmas stockings, adventurer books, advance charts, comedy mats and more, all featuring added than 100 altered Sajnani-designed animals from the acreage to the zoo to the jungle.

The name Wee Arcade came from that antecedent box of beam cards, still one of their top sellers.

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“We anticipation the cards propped up forth the ancillary of the bassinet looked like a little art gallery,” Sajnani said. A analysis begin Weegallery.com wasn’t taken and the official name was born.

After sending 40 sample boxes to boutiques and museums, the client for the San Francisco Museum of Modern Art placed an order. She brash they change their appropriate amount from $14.95 to $12.95 and the brace agreed.

“We thought, ‘Oh my gosh. We’re in the San Francisco Museum of Modern Art. We’ve fabricated it,’ ” Sajnani recalled with a chuckle.

“We were naive,” Pinto added. They confused to St. Petersburg aback Pinto took a job with an online faxing company. Sajnani freelanced as a clear designer, they had addition baby, a girl, and connected to abound Wee Gallery.

It was abundant harder to get into absolute boutiques than they accepted by sending samples and calling. So the abutting footfall in 2007 was spending $5,000 for a 10-foot by 10-foot berth at a barter appearance area bags of retailers adjustment their account over the advance of a few days. They landed 150 audience including Anthropologie and the Gap. Once again, Wee Arcade was on an upswing. Pinto abdicate his job.

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And again the Great Recession hit in 2008. The Gap and Anthropologie didn’t renew their orders. Many of the babyish boutiques that had assuredly become barter went out of business. Pinto best up consulting assignment and Wee Arcade limped along.

Similac, the blueprint company, came calling in 2010 and capital to buy the rights to carbon Sajnani’s artwork for a business attack accompanying to a new additive that answer babies’ beheld development.

The brace said no, but adjourned a accord for Similac to buy 200,000 boxes of cards to accelerate to abeyant blueprint buyers. That asset additional the aggregation for a while but it didn’t last. Sajnani and Pinto absitively to move their Wee Arcade appointment out of the address they had bought for a blaze auction amount at Signature Place in city St. Petersburg and charter it to a clear architecture company.

But then, addition achievement of acceptable luck and acceptable business came their way. High-end adolescent capacity aggregation Nursery Works, which describes itself as “ultra-chic,” requested an absolute band of bedding from Wee Gallery. This led to a besom with celebrity. Kanye West and Kim Kardashian were arcade in a California bazaar and West put babyish North bottomward in a bassinet for a cat nap. The boutique buyer airtight a photo of the acclaimed little babe sleeping on a area advised by Sajnani and acquaint it on Instagram.

“We don’t apperceive if they absolutely bought any of our products, but we do apperceive North West slept on our sheet,” Sajnani said with a laugh. Yet addition hasty about-face of events.

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“All forth the way we thought, ‘This is stupid,’ again we’d anticipate ‘We absolutely accept to accord this up’ and again article happens and we are like, ‘Maybe we are on the appropriate track,’ ” she recounted. “We are creating the activity we want. We capital to be with our kids and accept adjustable hours.”

Pinto proudly aggregate one added abrupt about-face of contest in their story, absolute that Sajnani was alone from art academy in India. So she majored in activity sciences — because at atomic she could still actualize anatomical assets — but concluded up creating artwork that’s admired by parents and kids about the world.

Wee Arcade confused out of the ancestors barn and aback into the Signature appointment in April. There is a third employee. Sales and artefact curve are steadily growing. The couple’s eyes of their own business on their own agreement is accident — in active blush as able-bodied as atramentous and white.

This adventure originally appeared in the December affair of Bay magazine.

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